Hey! So Glad You're Here.

When I became a first-time mum, everyone assumed I’d have it all figured out because of my career in child wellbeing. Truth is, I didn’t! Add in a bit of perfectionism and I found myself completely overwhelmed, constantly stressing about which baby products and classes really were “the best” for my little girl.. Fast forward six months, and we’ve tested more baby products than I can count, signed up for four different baby classes (we're onto a winner!), and learned some valuable parenting lessons along the way. I also quickly realised how expensive everything can get, especially once maternity pay runs out!

That’s why I started this site: to share honest, tried-and-tested reviews of baby products in the UK, with practical tips and the best deals I can find. My aim is to save you the endless scrolling and second-guessing, so you can feel confident in what you buy for your little one. The idea is I'll do the research so you can relax, I'd have loved one trusted source that gave me all the recommendations I needed so I hope to be that for you (or at least one of them).

What you'll find on the site:

Real reviews of baby essentials, based on personal experience.
Money-saving tips on quality products worth investing in for both baby and mum, with regular deals to help save you money.
Trusted recommendations - We'll only promote products that get the “Ayda-Approved” stamp (Ayda being our daughter who was 6 months old at the beginning of our journey).
A mix of the good, the bad, and the “wish I’d known before” moments every parent goes through.

And finally, a few quick notes:

I've not forgotten the dad's, I've just only ever experienced anything we talk about from a mum's perspective so that's who we can more easily and authentically reach out to.
Affiliate links: To help keep this site running (and my maternity leave going a little longer!), I sometimes use affiliate links. This means if you click a link and make a purchase, I may earn a small commission at no extra cost to you.
Disclaimer: All content on this site is based on personal experience and research. It is not medical or professional advice. Every baby is unique, so always follow safety guidelines and consult a healthcare professional if you have any concerns.